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Cheers for Animal Charity Evaluators

Animal Charity Evaluators (ACE) released a long-overdue report on protest effectiveness. I'm biased because I'm quoted there, but I thought I would take the occasion to note how much I think ACE has grown in the past few years. I'm tremendously grateful to ACE's founders, but when ACE started out (as "Effective Animal Advocacy"), its advice was rudimentary, based on little science, and made by a very small staff. I'm struck by the careful and nuanced conclusion the report reaches:

Overall, we would like to see the animal advocacy movement invest slightly more heavily in protests. Protests currently receive a tiny portion of the movement’s resources and, given the limited evidence we do have, it’s plausible they are at least as cost-effective as interventions that receive much more of the movement’s resources, such as leafleting. Moreover, we think that the use of protests contributes to the diversity of tactics in the movement, which can help attract a gre…